Trying a $321 Bowl of Soup

Beef noodle soup is a staple throughout Taiwan. You’ll pay around $6 for a bowl at most restaurants in Taipei. But you’ll fork over $321 for the elite beef noodle soup at Niu Ba Ba. Yes, $321. For. One. Bowl. Why so expensive? Well, for starters, it is made with high-quality wagyu beef. If it’s too pricey for you, there are options—a premium beef noodle soup that costs $160 a bowl and a classic version that goes for under $20. While the restaurant has fixed prices now, there was a time when customers could pay whatever they wanted for the soup. One diner chose to pay close to $1,000, which makes $321 sound like a bargain.

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This story is a part of our Flavors series, where we do so much more than play with our food. Come with us as we dive into deliciously different and tastefully off-beat stories in the culinary world.

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