How They Make the FIFA World Cup Trophy

Ever wondered where some of the world’s most prestigious sports awards are created? This week we take you behind the scenes to explore the headquarters of GDE Bertoni, a small family-run firm located on the outskirts of Milan, Italy.

We introduce you to the owner, Valentina Losa, whose great-grandfather founded the factory at the turn of the century. Witness firsthand the dedication and craftsmanship that have been passed down through generations, ensuring that these trophies remain symbols of triumph cherished by athletes worldwide.

The FIFA World Cup trophy, crafted by the renowned sculptor Silvio Gazzaniga in 1971, is the ultimate prize for teams competing in the prestigious tournament. Beyond fame and glory, it represents the pinnacle of sporting achievement and is one of the most coveted prizes in the world of sports.

From Football’s (or Soccer’s) greatest moments to other renowned sports accolades, GDE Bertoni has been the creative force behind these timeless symbols of victory for over 50 years. Each trophy holds a story of hard work, determination, and the pursuit of excellence. Join us in celebrating the enduring legacy of this extraordinary factory and the inspiring individuals who pour their hearts and souls into making these prestigious awards possible.