Fighting Epic Traffic Jams With Two Wheels

While studying in the United States, Adetayo Bamiduro and Chinedu Azodoh knew they wanted to effect change back home in Nigeria. They realized that traffic—which steals hours from the average Nigerian’s day—was just the problem to solve. So they teamed up to create Max.ng, a mobile app that connects passengers and businesses to motorcycle taxis in real time. Now their business helps people and parcels zoom through gridlock with ease, all while employing more than 500 workers.

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This story is a part of our Frontiers series, where we bring you front and center to the dreamers, pioneers, and innovators leading society at the cutting edge. Let us take you along for a trip to the oft-imagined but rarely accomplished.

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